Enterpreneurship: ADIDAS

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Part A
Adolf Dassler was a German entrepreneur born on 3 November 1900. He founded company Adidas which is basically a German sportswear company. The Dassler basically innovates sports shoes and he makes many changes in shoes and develop different shoes for each sport. At the time of death Adidas had 17 factories and annual sales of one billion. In the year 1913 Adolf completed his formal education and worked as an apprentice at the bakery. However, he was not interested in the bakery field as he did not see scope in this field, then also he joined bakery to complete his father wish (Fortunato and Alter, 2015). Adolf used to spend his free time in sports. He was involved in varied sports like Soccer, Boxing, Ice Hockey, Skiing and Ski Jumping. Adolf learns stitching from his father and tries to identify ways in which change in shoe design can lead to improvement in the athlete’s performance. Due to the world war economic condition of the Germany becomes poor and the mother was forced to give up laundry business. Thus, Adolf decides to work on concept of innovative athletic footwear design. It can be said that love towards sports and family conditions motivate him to innovate sports shoes. Adolf himself finances its business by starting a business where he commences repairing of shoes in the town (Adolf Dassler., 2020). Post war in the Germany condition become worse and there was no supply of raw material for production. There was no finance to obtain equipments for the factory.
Adolf play game differently and he starts scavenging army debris. Army helmets, in bread pouches, leather for soles were supplied, parachutes were used to get silk for slippers. Adolf constantly experimented with varied materials like Shark skin and Kangaroo leather, etc. so that shoes can be made strong but remains light in weight. Developing shoes were hobby, not his job (Ferdousi, 2015). On 1 July 1924 Adolf register his business and on 1925 Adolf develop a football shoe. There were two reasons due to which Adolf small factory becomes large size company. Josef waiter who was coach of the German Olympic track and field team meet Adolf and get info about its products (Blackburn, 2016). A friendship developed between both because these interests were same to improve performance of athletes. Through Josef Adolf, come in contact with athletes and his shoes get international recognition. A second factor behind the growth was that in Nazi party regime importance was given to sports or athletic teamwork. Thus, it can be said that love towards sports, family conditions were two factors that make Adolf an entrepreneur. Entrepreneurial traits that Adolf had are explained below.

An analysis by definition, it can be said that families that promote innovation in their business are considered as family entrepreneur. Literature is congruent with the definition because Adolf and his brother collectively innovate and perform firm business operations (Terziev and Nichev, 2017). Both brothers open their different business Adidas and Puma. Adolf gives priority to innovation for long lasting business. Later, after the death of Adolf Adidas lose focus on innovation and due to this reason business face huge loss. Consequently, firm look back at its paste and again start focusing on innovation. Ultimately, due to this reason Adidas regain its old position.

Books and Journals
Afolabi, A. 2015. The effect of entrepreneurship on economy growth and development in Nigeria. The Effect of Entrepreneurship on Economy Growth and Development in Nigeria. 3(2). 1-17.
Asogwa, O. S.. and Dim, E. 2016. Entrepreneurship development and unemployment reduction in Nigeria. International Journal of Business and Management Review. 4(8). 27-43.
Blackburn, R. A. 2016. Government, SMEs and entrepreneurship development: Policy, practice and challenges. Routledge.
Chowdhury, F. N. 2017. A study of entrepreneurship development in Bangladesh: Pros and cons. Journal of Asian Scientific Research. 7(1). 1.
Esiobu, N. S.. and Ibe, G. O. G. 2015. Analysis of entrepreneurship development in agriculture among arable crop farmers in Imo State, Nigeria. International Journal of African and Asian Studies. 72015. 92-99.
Ferdousi, F. 2015. Impact of microfinance on sustainable entrepreneurship development. Development Studies Research. 2(1). 51-63.
Fortunato, M. W.. and Alter, T. 2015. Community entrepreneurship development: an introduction. Community Development. 46(5). 444-455.

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