(MMBB09) Internationalization of business – Infosys

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Infosys is one of the Tech giants in the Indian market after TCS. In the present research study brief description of the company is given and its product lines are also listed. In additional, their are many ways in which firm expands its business in the international market and capabilities supporting it is also explained in detail in the report. Thereafter, PESTL analysis is done forproduct as well as non product value creation in respect of Infosys is mentioned in the report. At the end of the research study, recommendation section is prepared by following which Infosys can improve its financial performance in next five years. Finally, conclusion section is prepared in the report.
Short description of the company and key milestones
Infosys is the one of the India global multinational corporation that provide IT services, business consulting and outsourcing services to the customers. In 1981 Infosys was set up by 7 individuals. After 10 years in 1992, it becomes a public limited company in India. After, the Tata consultancy Services Company is the second largest IT Company in the India (Overview., 2020). Company has its own R&D centers and it register many patents on its name in USA. Consistent innovation of technology assist firm to create new clients in new industry in easy way. Key products and services of the Infosys are given below.
• Infosys consulting
• Infosys information platform
• Edge Verve Systems
• Panaya Cloud Suite
• Skava
• Engineering services
• Digital marketing

On the basis of the above discussion, it is concluded that Infosys is the one of the India largest IT based company. In order to expand into overseas market at the fast pace, firm is aggressively acquiring other companies have specialization on varied IT based technologies. Firm by forming alliances, joint ventures and partnerships expand into overseas market. Service, quality, low cost service and wide service portfolio are product based value creation. Leadership, R&D, distribution network and marketing are non product based value creation. It is identified that firm must work on innovation of technology and expand business in emerging markets as well as retain employees for the long term so that financial performance can be improved for long term.

Books and Journals
Bhalerao, H..and Kumar, S. 2016. Role of emotional intelligence in leaders on the commitment level of employees: A study in information technology and manufacturing sector in India. Business Perspectives and Research. 4(1). 41-53.
Gupta, S. D., Raychaudhuri, A..and Haldar, S. K. 2015. Information technology sector in India and gender inclusivity. Gender in Management: An International Journal.
Imai, K. S., Gaiha, R..and Thapa, G. 2015. Does non-farm sector employment reduce rural poverty and vulnerability? Evidence from Vietnam and India. Journal of Asian Economics, 36, 47-61.
Jose, P. D. 2016. Business and society: creating shared value: in conversation with NR Narayana Murthy, Founder, Infosys. IIMB Management Review. 28(1). 43-51.
Khaira, S..and Chakraborty, J. 2015. Convergence with IFRS: The Case of Infosys Limited. IUP Journal of Accounting Research & Audit Practices. 14(4). 23.
Mukherjee, A. 2015. Services sector in India: trends, issues, and the way forward. Eurasian Geography and Economics. 56(6). 635-655.
Purohit, M. 2016. A study on–employee turnover in IT sector with special emphasis on Wipro and Infosys. IOSR Journal of Business and Management. 18(4). 47-51.
Varma, K. I., Krishnamoorthy, S..and Pisipati, R. K. 2016. U.S. Patent No. 9,280,535. Washington, DC: U.S. Patent and Trademark Office.
Overview., 2020. [Online]. Available through:< https://www.infosys.com/about.html>.

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